Privacy policy

Privacy Policy & Mobile Terms of Service

Last Updated: September 12, 2026

Walking on Water (“Walking on Water,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit walkingonwaterny.com, purchase a product, submit an inquiry, subscribe to email or SMS communications, or otherwise interact with us.

This page also contains the Mobile Terms of Service governing Walking on Water’s text messaging program.

By using our website, you acknowledge the practices described in this Privacy Policy. By separately opting in to our SMS program, you also agree to the Mobile Terms of Service described below.

We may update this policy from time to time. Changes will be reflected by updating the “Last Updated” date above.

Information We Collect

We may collect information that you provide directly to us, including:

  • Name

  • Email address

  • Telephone number

  • Billing and shipping address

  • Order and transaction information

  • Company or organization name

  • Information submitted through contact or inquiry forms

  • Email and SMS marketing preferences

  • Marketing consent and opt-out information

  • Communications you send to us

  • Any other information you choose to provide

If you make a purchase, payment information may be collected and processed by our payment and ecommerce service providers. Walking on Water does not generally receive or store your complete payment card information.

Information We Collect Automatically

When you visit or interact with our website, we and our service providers may automatically collect certain information, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Referring website or URL

  • Pages viewed

  • Products viewed

  • Items added to your shopping cart

  • Checkout activity

  • Purchase activity

  • Access dates and times

  • Website interactions

  • Cookie and device identifiers

  • Approximate geographic location

We use this information to operate and improve our website, understand how customers interact with Walking on Water, provide relevant experiences and communications, measure marketing performance, process transactions, and protect against fraud or misuse.

How We Use Your Information

We may use information we collect to:

  • Operate and maintain our website

  • Process and fulfill purchases

  • Send order confirmations and shipping updates

  • Respond to questions and inquiries

  • Provide customer support

  • Communicate with prospective and existing customers

  • Personalize your experience

  • Improve our website, products, and services

  • Understand website traffic and customer behavior

  • Measure the effectiveness of our marketing

  • Send email marketing when you have subscribed

  • Send SMS marketing when you have separately opted in

  • Send product announcements and launch information

  • Send information about new releases, drops, events, offers, and promotions

  • Send abandoned-cart or checkout reminders where permitted

  • Maintain records of marketing consent and opt-outs

  • Detect, investigate, or prevent fraud and misuse

  • Protect the security of our website

  • Comply with legal and regulatory obligations

Email Marketing

If you voluntarily subscribe to our email communications, we may use your email address and related information to send marketing messages regarding:

  • New products

  • Product launches and drops

  • Special releases

  • Walking on Water projects

  • Events

  • Promotions and offers

  • Brand news and announcements

  • Other Walking on Water updates

We may use information about your interactions with our website and emails to personalize these communications and understand how our marketing performs.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

Unsubscribing from marketing emails does not prevent us from sending necessary transactional or service-related communications, including order confirmations, shipping updates, or direct responses to inquiries.

Consent to receive email marketing is separate from consent to receive SMS marketing.

SMS Marketing and Phone Numbers

If you voluntarily opt in to receive SMS communications from Walking on Water, we may collect and use your telephone number and related information to send recurring marketing or informational text messages.

Messages may include:

  • New products

  • Product launches and drops

  • Special releases

  • Offers and promotions

  • Events and announcements

  • Shopping cart or checkout reminders

  • Order-related updates

  • Other Walking on Water communications

Consent to receive marketing text messages is not a condition of purchase.

Message frequency varies. Message and data rates may apply depending on your mobile carrier and wireless plan.

You may opt out at any time by replying STOP to a Walking on Water text message. You may reply HELP for assistance where supported.

Providing us with a telephone number alone does not constitute consent to receive marketing text messages.

Email and SMS consent are collected separately. Subscribing to Walking on Water email communications does not automatically subscribe you to SMS communications.

We may retain records of your SMS consent, including when and how consent was provided, to operate our messaging program and comply with applicable requirements.

Abandoned Cart and Checkout Communications

The Walking on Water website uses cookies, plugins, integrations, and similar technologies to help keep track of products you place in your shopping cart, including when a cart or checkout has been abandoned.

This information may be used to determine when to send cart or checkout reminder communications by email or text message.

We will only send SMS cart or checkout reminder messages to individuals who have provided the required consent to receive those communications.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, web beacons, plugins, local storage, and similar technologies when you interact with our website.

These technologies may be used to:

  • Keep our website functioning properly

  • Maintain shopping cart and checkout functionality

  • Remember preferences

  • Understand how visitors use our website

  • Recognize returning visitors

  • Determine when a shopping cart or checkout has been abandoned

  • Analyze website performance

  • Measure engagement

  • Personalize marketing communications

  • Measure marketing and advertising effectiveness

  • Detect fraud or misuse

  • Improve our website, products, and customer experience

Most web browsers allow you to control cookies through your browser settings. Disabling certain cookies may affect portions of the website.

Where required by applicable law, we may provide additional options for managing certain cookies or tracking technologies.

Marketing and Website Analytics

We may use third-party technology, analytics, email, SMS, ecommerce, and marketing service providers to help us operate our website and communications.

These providers may process information such as:

  • Name

  • Email address

  • Telephone number

  • Marketing subscription status

  • Website activity

  • Shopping activity

  • Products viewed

  • Products added to a cart

  • Purchase history

  • Email opens and clicks

  • SMS engagement

  • Device and browser information

We use this information to operate our website and marketing programs, understand customer engagement, improve customer experiences, and deliver communications that may be relevant to you.

How We Share Information

We may disclose personal information to service providers that perform services on our behalf or assist us in operating Walking on Water.

These may include providers involved in:

  • Website hosting

  • Ecommerce

  • Payment processing

  • Order fulfillment

  • Shipping and logistics

  • Email marketing

  • SMS messaging

  • Telecommunications

  • Website analytics

  • Customer support

  • Fraud prevention

  • Cloud and technology infrastructure

  • Legal, accounting, and other professional services

These providers may access personal information as reasonably necessary to provide services to us and are subject to their applicable legal and contractual obligations.

We may also disclose information when necessary to:

  • Comply with applicable laws or regulations

  • Respond to lawful requests or legal process

  • Protect our rights or property

  • Prevent fraud or misuse

  • Protect the safety of Walking on Water, our customers, or others

  • Enforce applicable agreements

Personal information may also be transferred in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

SMS Opt-In Data and Consent

We do not sell, rent, or share SMS opt-in information or SMS consent with non-affiliated third parties for their own marketing purposes.

We may share information necessary to operate our messaging program with service providers that assist us with SMS delivery and administration, including messaging platforms, telecommunications providers, mobile carriers, and other vendors necessary to provide those services.

Any other data-sharing provisions described in this Privacy Policy exclude text messaging originator opt-in data and consent from sharing with third parties for their own unrelated marketing purposes.

Sale of Personal Information

Walking on Water does not sell personal information in the traditional sense of exchanging personal information directly for money.

Depending on applicable privacy laws, certain analytics or advertising activities may be considered “sharing,” “targeted advertising,” or a “sale” even where no money is exchanged.

Where applicable, you may have the right to opt out of those activities.

SMS opt-in data and SMS consent are not sold or shared with third parties for their own marketing purposes.

Location Information

Our website and service providers may derive your approximate geographic location, such as your city, state or region, or country, from information including your IP address, browser, device, or website settings.

We may use approximate location information to:

  • Provide appropriate regional website experiences

  • Support shipping and checkout

  • Understand website traffic

  • Analyze the geographic distribution of our audience

  • Prevent fraud or misuse

  • Determine whether particular services or communications are available in your region

  • Comply with applicable legal requirements

Walking on Water does not intentionally collect precise GPS location information through our website for marketing purposes unless you are specifically asked for permission and choose to provide it.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

This may include retaining information to:

  • Process and maintain records of purchases

  • Provide customer support

  • Manage customer relationships

  • Operate our marketing programs

  • Maintain records of email and SMS consent

  • Maintain unsubscribe and opt-out records

  • Comply with legal, tax, accounting, and regulatory requirements

  • Resolve disputes

  • Prevent fraud

  • Enforce agreements

Retention periods may vary depending on the type of information and why it was collected.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect the personal information we collect and maintain.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Your Choices

Email

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in our emails.

SMS

You may unsubscribe from marketing text messages at any time by replying STOP.

Cookies

You may be able to manage or disable cookies using your browser settings or any cookie preference tools made available through our website.

Disabling certain cookies may affect website functionality.

Your Privacy Rights

Depending on where you live, you may have certain rights concerning your personal information.

These may include the right to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate information

  • Request deletion of certain personal information

  • Request a copy of certain personal information

  • Withdraw consent where processing is based on consent

  • Opt out of certain marketing communications

  • Opt out of certain forms of targeted advertising, sale, or sharing where applicable

  • Restrict or object to certain processing activities where applicable

Certain rights may be subject to exceptions or limitations under applicable law.

We may need to verify your identity before processing certain requests.

To submit a privacy request, contact us at contact@walkingonwaterny.com.

U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Depending on your state and the applicability of those laws to Walking on Water, these rights may include rights to access, correct, delete, or obtain a copy of certain personal information, as well as rights to opt out of certain forms of targeted advertising, sale, sharing, or profiling.

We will process applicable requests in accordance with applicable law.

International Visitors

If you access our website from outside the United States, information may be transferred to, stored, or processed in the United States or other countries where we or our service providers operate.

These jurisdictions may have data protection laws that differ from those in your country.

Where required by applicable law, appropriate safeguards may be used for international transfers of personal information.

Children's Privacy

Our website is not directed to children under the age of 13, and Walking on Water does not knowingly collect personal information from children under 13.

If we become aware that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

Third-Party Websites

Our website may contain links to third-party websites, social media platforms, or services.

Walking on Water is not responsible for the privacy, security, content, or practices of third-party websites or services.

We encourage you to review the privacy policies of any third-party services you use.

Mobile Terms of Service

The following Mobile Terms of Service govern the Walking on Water text messaging program.

By opting in to receive SMS messages from Walking on Water, you agree to these Mobile Terms of Service.

Program Description

Walking on Water may send recurring informational and marketing text messages to subscribers who have expressly opted in to our mobile messaging program.

Messages may include:

  • Product launches and drops

  • New product announcements

  • Special releases

  • Offers and promotions

  • Events

  • Brand announcements

  • Shopping cart and checkout reminders

  • Order and shipping updates

  • Other informational or promotional communications from Walking on Water

Messages may be sent using automated technology or an automatic telephone dialing system where permitted.

Consent

By providing your mobile number through an SMS signup method and completing the applicable opt-in process, you consent to receive recurring text messages from Walking on Water at the telephone number provided.

Your consent to receive text messages is not a condition of purchasing any goods or services from Walking on Water.

SMS consent applies only to Walking on Water and is separate from any consent you may provide to receive email marketing.

Message Frequency

Message frequency varies.

The number of messages you receive may depend on your interactions with Walking on Water, upcoming product releases, promotions, orders, or other activity.

Message and Data Rates

Message and data rates may apply.

Walking on Water does not charge you to participate in our SMS program, but your wireless carrier may impose message, data, or other charges under your mobile service plan.

You are responsible for charges imposed by your wireless provider.

How to Opt Out

You may cancel your participation in Walking on Water's SMS program at any time by replying STOP to a text message from us.

Where available, you may also use an unsubscribe link contained in a message.

After submitting an opt-out request, you may receive a confirmation message acknowledging your request.

You will no longer receive marketing text messages from that messaging program unless you subsequently opt in again.

If you experience difficulty opting out, contact us at contact@walkingonwaterny.com.

Help

For assistance with Walking on Water's SMS program, reply HELP where supported or contact us at:

contact@walkingonwaterny.com

Abandoned Cart Messages

If you have provided the required consent, Walking on Water may send SMS reminders relating to items left in your shopping cart or an incomplete checkout.

Our website uses cookies, plugins, integrations, and similar technologies to identify when a cart or checkout has been abandoned.

Carriers

Mobile carriers are not responsible for delayed or undelivered messages.

SMS availability may depend on your mobile carrier, device, geographic location, and wireless service.

Mobile Number Changes

You are responsible for providing an accurate mobile telephone number.

If you change, deactivate, transfer, or relinquish your mobile number, you should opt out of Walking on Water's messaging program before the number is reassigned.

If you obtain a new number and would like to continue receiving messages, you may need to opt in again using the new telephone number.

Changes to the SMS Program

Walking on Water may modify, suspend, or discontinue its SMS program at any time.

We may also change the telephone number, short code, or other sending method used to operate the program.

If our sending number changes, messages sent to an old number, including STOP or HELP requests, may not be received.

Privacy

Your participation in Walking on Water's mobile messaging program is also subject to the privacy provisions contained in this page.

We do not sell or share your SMS opt-in information or consent with unaffiliated third parties for their own marketing purposes.

Changes to These Terms and Privacy Policy

We may update this Privacy Policy and Mobile Terms of Service periodically to reflect changes in our business, website, products, marketing programs, technologies, service providers, or applicable requirements.

Any changes will be reflected by updating the “Last Updated” date at the top of this page.

Contact Us

For questions regarding this Privacy Policy, the Walking on Water SMS program, these Mobile Terms of Service, or your personal information, please contact:

Walking on Water
Email: contact@walkingonwaterny.com
Website: walkingonwaterny.com